A friend passed this article along to me knowing that I stay on top of these types of stories. Little did I know that they mentioned NetSuite as a pioneer of the Sales 2.0 era. Thanks Jake!
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It's a question almost as old as commerce itself: Is selling an art or a science? For years, technology companies have been trying to transform the former into the latter. And for years, the results have largely been disappointing.
Think of those days as Sales 1.0. We're now in the era of Sales 2.0. Your bottom line may never be the same.
Remember the bad old days of sales-oriented technology? Customer relationship management systems that cost a fortune to install and crashed easily. Downloadable lists of sales leads filled with old or bogus data. E-mail marketing tools that targeted the wrong consumers. And on and on.
Fortunately, software firms that target small companies with sales tools have been getting smarter and smarter. Following pioneers such as Salesforce.com (NYSE:CRM) and NetSuite, a new generation of companies is offering easy-to-use, cheap (indeed, often free) technology that can supercharge the performance of your sales force--with minimal training and virtually none of the heavy-duty installation associated with ...