This domain will be use for the development of tweaks and modifications to Salesforce.com that a company can use to customize the Salesforce CRM to help drive sales. These posts will be grow over time and will be primarily focused on the sales person and how to use your CRM to gather better information on your accounts, contacts and leads. Since a CRM is supposed to empower the sales person let's make a few adjustments in your Salesforce CRM that will drive better decisions and make your daily sales grind a bit easier the SOCOM way.Many companies use Salesforce, they are the leader in the CRM market. The most obvious appeal for companies to use a hosted CRM as a sales tool is mainly the on demand nature of the system and the ability to give executives a view into the company with special reports and dashboards.But what about the account manager on inside sales person? Besides having a basic listing of leads, contacts and opportunities, what can they do with such a great tool? How many dashboards are available out of the box for them? How customized are the fields in their records? Chances are like most companies you ...

"It costs five times more money to attract a new customer than to keep an existing one," says professional speaker Michael A. Aun. "So why would you ignore your existing customers? They are critical to building your business both vertically and horizontally. Cultivate long-term relationships and you will cultivate trust." Aun says leading with value cultivates trust. Find out what prospects value by asking probing questions. In the financial services industry, as in almost any industry, the quality of service is one of the few variables that can add value and distinguish a business from its competitors. "It comes down to this point: You are the singular thing in this scenario that your competition cannot duplicate," says Aun. "If you don't find a way to differentiate yourself or your service to your customers, then what difference does it make who they buy from? Create uniqueness in your approach by offering value." Offering value means going out of your way to help your customers solve a problem. Even if it won't help you sell more products initially, it will in the long run. Once you've gained customers’ trust, stay in touch. "Up to 90% of dissatisfied customers will ...