SOCOM Sales Tips

You’ve hired them. Now how can you keep them around?

By Cam Marston

Things aren’t always what they seem. If I could give you one bit of advice on dealing with the latest generation of employees to come under your management, it would be to remember those words…things aren’t always what they seem.

If you are like most business leaders, you’ve no doubt noticed a trend in the way employees behave in recent years. Most likely you consider it a negative trend—too much entitlement, not enough loyalty, no work ethic, only interested in themselves, and on and on. But I challenge you to consider that perhaps these are not negative trends, just different ones.

To better understand who your employees are and what drives them to succeed, perhaps it’s easiest to understand who they are not—you. That’s right. They may even be your offspring but in the workplace they bear little resemblance to the “you” of yesteryear. Gen Xers (born 1965-1979) and Millenials (born after 1980) are operating in this world with a completely different perspective. Their definitions of loyalty, time and success are often quite different from yours. Rest assured they do recognize all of these concepts and value them in very important ways. The key to your organization’s future success is understanding how the Millenials view the world and using that knowledge to motivate them in a way that works. Here’s a hint: meet them where they are and they will achieve your underlying goals; try to force them to fit your definitions and they will run for the door every time.

So let’s take a look at some of the pervasive myths about our youngest generation in the workforce and discuss why these changes are happening and how you can tailor your workplace to meet the needs of you, your employees and the company.

Myth: Younger generations have no work ethic.

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