Buyers and sellers have different jobs: buyers need to solve a business problem; sellers place product. Before you can sell, buyers must manage all of the internal, historic, and idiosyncratic elements that created their “Identified Problem.” And sellers have had no way to help them manage this hidden process. Until now. Buying Facilitation leads buyers through an unbiased search for the policies, relationships, historic issues, and initiatives that have created and maintained their status quo,…read more.